Title: Director, Growth
Reports to: COO
Direct report(s): Marketing Manager; Community Manager
Location: Northwest Arkansas preferred, open to remote
Overview
Workmatters is on a mission to close the gap between faith and work! We are a faith-based organization that equips leaders in the marketplace to integrate their faith and work. We have a bold vision to reach 5 million leaders of faith and transform 10,000 next-generation leaders by 2030. We are pursuing this vision by nationally scaling our premier leadership development and spiritual formation program, the Workmatters Institute (WMI).
To pursue this vision, we are growing our team! We want a team that believes in and lives our values of Faith, Relationships, Excellence, Relevance, and Diversity. And that means we need you.
We are thinking about our organization differently to scale WMI, so we have organized our team around a new Growth function. As our Growth Director you will build and lead this team, focusing on customer acquisition, activation, and retention, ultimately moving people to sustained engagement with Workmatters. You will be responsible for defining our growth strategy, coordinating and executing growth plans, and optimizing our funnel to meet life-impact and revenue targets as we scale. You’ll have a significant external presence, as much of our initial growth will come from direct customer interactions. You are helping establish this function, so your ability to work cross-functionally and build teams is crucial.
If you’re someone who wants to help bring renewal by impacting leaders in a transformative way, this is a leadership opportunity to contribute to a team that is doing just that.
About Us – Working at Workmatters
Workmatters is not a typical non-profit. From our founding 18 years ago, we wanted to operate more like a business. Why? Because the customers we serve work in the marketplace. Like them, we are a growth-focused organization, with a superb Board, and we believe in producing world-class faith-and-work content.
We are a passionate 501(c)3 organization intently focused on helping leaders pursue God’s purpose for their work. Our workplace values mean everything to us. We strive to live our shared values of Faith, Relationships, Excellence, Relevance, and Diversity. We want our life at work to be a place where we genuinely care about each other, we work hard, and we have fun in the process! Our environment is a flexible one, meaning we want you to work in a way that helps you flourish professionally and personally while achieving the mission.
You’ll be part of a scrappy team with a life-giving mission and will make a direct impact on people. And we want you to grow while you’re here. You will have access and exposure to a broad network of executives for both formal and informal mentorship and networking, and the work you’ll do as Director, Growth, will prepare you with real transferrable skills and experience in the following areas: sales leadership, growth marketing, product marketing, general management, strategy.
About You — Capabilities and Mindsets
- Leadership: you have experience leading people with diverse areas of expertise.
- Interpersonal skills: experience working with and integrating efforts of cross-functional teams.
- Product management knowledge: understand and communicate how users interact with the product. Can create and manage effective feedback loops with customers and internally with Product team.
- Customer relationship-builder: you have experience building relationships directly with customers.
- Well-rounded Marketer: broad knowledge of marketing – owned, paid, earned, online/offline.
- Communication skills: excellent written and oral communicator, can pitch and present well.
- Experimental and creative mindset: you can identify and design new approaches for opportunities, move fast to execute on them, and have an ability to deal with failure.
- Analytical skills: can find meaning and insight and make decisions using quantitative and qualitative inputs. Can apply this to understanding marketing/sales effectiveness.
- Management: holistic business knowledge, can manage projects, build structure/processes.
- Can quickly learn and master new skills.
What You Will Do — Core Responsibilities
- Establish and lead the growth team. Manage the growth team (marketing, sales) to coordinate and execute the strategy.
- Define, lead, and iterate growth strategy for acquisition, activation, retention.
- Develop and manage a robust pipeline to successfully meet growth targets.
- Develop and monitor the growth strategy for all stages of the funnel, defining a roadmap for each marketing channel and maintaining consistent engagement.
- Develop a system to track conversion rates and measure against goals.
- Build and maintain effective feedback loops to drive product iteration.
- Provide customer insight to the larger team, blending data with understanding of user needs, habits, and perceptions developed through customer research and feedback.
- Communicate strategies and results to leadership team on consistent basis.
- Capture timely data at all customer touchpoints.
- Prioritize growth initiatives and product changes.
- Identify growth opportunities and manage team’s effort to fill in those opportunity gaps.
Qualifications
- Experience in a growth marketing, sales director, or marketing director role.
- Experience building and growing a national brand.
- Experience setting, executing, and iterating a growth strategy.
- Experience scaling customer acquisition, activation, and retention.
- Experience building, leading, and managing a team of marketers and salespersons.
- Proven experience tracking analytics and KPIs.
- Strong written and verbal communication skills.
- Ability to perform well in a fast-paced, cross-functional, and ambiguous start-up environment.
benefits
- Salary commensurate with experience.
- PTO – 12 holidays, 15 vacation days (starting), quarterly spiritual renewal half-days, 5 mission trip/volunteer days, sick days.
- Healthcare stipend for medical/dental/vision.
- Flexible work environment: we are generally in-office 8-5pm, but team members have flexibility to take care of personal needs and are equipped to work offsite / from home as needed. We do not have a specific “offsite” time policy, but operate on principles of trust, accountability, and communication to enable work flexibility.
- Half-day summer Fridays.
- Cell phone benefits.
- Professional development budget and access to Workmatters network of executive mentors.
CONTACT
Please fill out the form below to submit your application. Workmatters will contact selected applicants. For any questions, please contact Ben Kirksey, COO, Workmatters at bkirksey@workmatters.org.
