Title: Marketing Manager
Reports to: Director of Growth
Location: Northwest Arkansas preferred, open to remote
Overview
Workmatters is on a mission to close the gap between faith and work! We are a faith-based organization that equips leaders in the marketplace to integrate their faith and work. We have a bold vision to reach 5 million leaders of faith and transform 10,000 next-generation leaders by 2030. We are pursuing this vision by nationally scaling our premier leadership development and spiritual formation program, the Workmatters Institute (WMI).
We seek a marketer who wants to be part of a passionate team that cares deeply about transforming lives through closing the gap between faith and work.
As Marketing Manager, you will be responsible for supporting the mission by creating and executing marketing initiatives that build brand awareness, communicate with stakeholders, and drive participation and engagement with the Workmatters Institute and other Workmatters events and content with new and existing customers. You have rich experience with utilizing social media to make meaningful brand connection, and you will be a key part of implementing our strategy through social media, email and digital marketing, and other tactics.
If you’re someone who wants to help bring renewal by impacting leaders in a transformative way, this is a leadership opportunity to contribute to a team that is doing just that.
About Us – Working at Workmatters
Workmatters is not a typical non-profit. From our founding 18 years ago, we wanted to operate more like a business. Why? Because the customers we serve work in the marketplace. Like them, we are a growth-focused organization, with a superb Board, and we believe in producing world-class faith-and-work content.
We are a passionate 501(c)3 organization intently focused on helping leaders pursue God’s purpose for their work. Our workplace culture means everything to us. We strive to live our shared values of Faith, Relationships, Excellence, Relevance, and Diversity. We want our life at work to be a place where we genuinely care about each other, we work hard, and we have fun in the process! Our environment is a flexible one, meaning we want you to work in a way that helps you flourish professionally and personally while achieving the mission.
You’ll be part of a scrappy team with a life-giving mission and will make a direct impact on people. And we want you to grow while you’re here. You will have access and exposure to a broad network of executives for both formal and informal mentorship and networking, and the work you’ll do as Marketing Manager will prepare you with real transferrable skills and experience in the following areas: content copy and graphic design.
About You – Capabilities and Mindsets
- Well-rounded Marketer: broad knowledge of online marketing software and platforms – owned, paid, earned.
- Communication skills: excellent written and oral communicator.
- Experimental and creative mindset: you can identify and design new approaches for opportunities, working quickly and capably to execute on them, consistently cycling through a test-and-learn mindset.
- Analytical skills: can find meaning and insight and make decisions using quantitative and qualitative inputs.
- Social Media Management: holistic knowledge of social media platforms – their tools, insight, reports, and capabilities.
- Interpersonal skills: experience working with and integrating efforts of cross-functional teams.
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What You Will Do – Core Responsibilities
You will be responsible for coordinating marketing plans and tactics that will achieve Development and Growth objectives. This includes:
Social Media & Graphic Design
- Use Photoshop to resize and crop images for web, social, and print media.
- Use Adobe products to create both graphics and informational documents for web, social, and print media.
- Maintain a content schedule: communicating needs ahead of time and following up with contributors as needed.
- Write copy and select images to create posts for multiple platforms.
- Develop and maintain social media calendar.
- Work with Development Director to execute donor communication.
- Maintain awareness of and proficiency with emerging social media platforms – stay relevant on customer behavior and trends.
- Track and report on customer engagement and analytics.
Website / Email / Digital
- Copy-edit, lay out, and schedule content.
- Make minor changes to website (e.g., adding or editing copy, swapping images, etc.).
- Write promotional copy, lay out email copy and images, and schedule email broadcasts.
- Build on established customer databases, organizing existing information while cataloging new/incoming information.
- Create targeted customer segments and pull and utilize data and customer reports.
- Oversee SEO, paid search and social retargeting campaigns.
General
- Participate in the weekly Workmatters operations meeting.
- Researching other like-minded organizations and gathering relative insight to help support strategic decisions.
- Outline, design, write, and schedule monthly newsletters as well as organize and maintain weekly blog cadence.
- Execute other duties as assigned.
Qualifications
- Can quickly learn and master new skills
- Active on social media.
- 2-4 years of marketing/communication and/or related experience.
- Technical skills (Required): O365 proficiency required (word, excel, PPT), Adobe Photoshop and InDesign (intermediate); Google Site Kit.
- Technical skills (Preferred): familiarity with social campaign managers (Facebook and LinkedIn), Salesforce; WordPress (familiar); SEO; Google Ads; Facebook Pixel, Facebook Creator Studio.
benefits
- Salary commensurate with experience.
- PTO – 12 holidays, 15 vacation days (starting), quarterly spiritual renewal half-days, 5 mission trip/volunteer days, sick days.
- Healthcare stipend for medical/dental/vision.
- Flexible work environment: we are generally in-office 8-5pm, but team members have flexibility to take care of personal needs and are equipped to work offsite / from home as needed. We do not have a specific “offsite” time policy, but operate on principles of trust, accountability, and communication to enable work flexibility.
- Half-day summer Fridays.
- Cell phone benefits.
- Professional development budget and access to Workmatters network of executive mentors.
Contact
Please fill out the form below to submit your application. Workmatters will contact selected applicants. For any questions, please contact Ben Kirksey, COO, Workmatters at bkirksey@workmatters.org.
