WorkMatters Adds Two Prominent Leaders to Board of Directors

by | Oct 13, 2015

ROGERS, Ark. – WorkMatters, a non-denominational, non-profit organization based in Northwest Arkansas, has added two prominent local executives to its board of directors: Elise Mitchell, CEO, Mitchell Communications Group, and CEO, Dentsu Aegis Public Relations Network, and Mike Roetzel, executive vice president, Operation Services, Tyson Foods, Inc.

David Roth, president, WorkMatters says the two new members commenced their term of service as of late September.

“We are honored to have these leaders of faith, integrity and marketplace leadership join our growing WorkMatters board,” David Roth, president of WorkMatters, says. “Both Elise and Mike have a real heart for seeing people in the workplace better understand how they can take their Sunday faith into their Monday work. In addition, they are highly respected professionals that believe strongly in leadership, integrity and God.”

Mitchell is founder and CEO of Mitchell Communications Group and CEO of the international Dentsu Inc. public relations network. She was named the 2013 Agency PR Professional of the Year by PR Week.

Mitchell Communications Group, headquartered in Fayetteville, was the 2012 Holmes Report Small Agency of the Year, the 2011 PR Week Small Agency of the Year, the 2011 Inc. 500/5000 Fastest Growing Company, and one of the Women Presidents’ Organization’s 50 Fastest Growing Women-Owned/Led Companies in North America.

Her company’s portfolio of clients includes a “who’s who” of iconic global brands including Walmart, Sam’s Club, Procter & Gamble, Hilton Hotels & Resorts, Tyson Foods, J.B. Hunt Transport Inc., Southwestern Energy and others.

Mitchell received a bachelor’s degree in mass communications from Abilene Christian University and a master’s degree in public relations from the University of Memphis.  She was honored as ACU’s Outstanding Alumnus of the Year for 2015.

She and her husband, Raye, have two children.

“It’s been a blessing to be involved in WorkMatters through the years, and I believe wholeheartedly in its mission to close the gap between faith and work,” Mitchell says. “I am also intrigued and encouraged by the expanding vision of WorkMatters to touch even more leaders in the future.”

Roetzel oversees Operation Services at Tyson Foods, Inc., which includes such important functions as food and worker safety, environmental stewardship and compliance, information systems, purchasing, distribution, animal well-being, aviation and corporate services.

He began his career with Tyson Foods in 1986 as the controller for the transportation and warehousing division. Soon after, Roetzel was named director of sales accounting and has held numerous leadership positions with Tyson Foods, including director of transportation, vice president of commodity purchasing, and finally, senior vice president of purchasing, which is the role he held from 2008 through 2013.

Roetzel is a Springdale, Ark. native and earned his bachelor’s degree in accounting from the University of Arkansas. He was certified as a public accountant a short time later.

Roetzel lives in Fayetteville with his wife of 35 years, Julie. Together they have three daughters and four grandchildren.

“I have been a leader in our Tyson Foods WorkMatters Leadership@Work Studies for several sessions now,” Roetzel says. “Being involved with fellow team members in the workplace has been an eye-opening experience to see in very real and close up terms how impactful these studies can be. That is why I believe in WorkMatters, because it provides a forum for people to learn, share and grow in the work place regardless of age, demographic or position of authority.”

Learn more about our board of directors here.


WorkMatters is a non-profit organization with a mission to close the gap between faith and work. WorkMatters produces four quarterly events including FUSE, an event series focused on fusing your work, faith and life; FUSE Forum, a unique biblical leadership experience designed to help you think about and act critically on living your faith at work; and the annual WorkMatters Leadercast to be held on May 6, 2016. In addition, WorkMatters offers Leadership@Work Studies, focused on equipping people with practical biblical leadership principles for life at work. WorkMatters is working aggressively to impact the next generation of young professionals. WorkMatters Institute is an exclusive and intensive leadership program that equips young professionals with the framework and tools needed for biblical leadership in the workplace. WorkMatters resources are available locally and globally. Locally – face to face engaging, equipping and empowering a faith at work journey. Globally – online resources, Leadership@Work Studies, blogs, podcasts and social media.

For more information, visitworkmatters.org

For interviews with WorkMatters leadership, please contact Whitney Gaines at (321) 848-1055.